Beefeater to launch new TV ad campaign
08 March, 2021
Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.
Ceder’s to launch digital campaign to promote responsible drinking
04 January, 2021
Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
